ALM puts great emphasis on getting your messages right
- ALM message maps distill what is essentially a blueprint for all types of communications for sales.
- We poke to find all the unique and superlative aspects of your offerings from the customers’ viewpoint.
- Of the who-what-when-where-WHY-how of your story it’s the WHY we prioritize most.
- We clarify the lines between fact, hyperbole and untruths.
- Message maps zero in on areas of marketplace education needed to help pave the way for sales
- We capture nuances of what to emphasize to the varied audiences you speak to in different locales.
- Often we coin neologisms to distill the advantages you offer your customers.
- We ask all the right “dumb” questions so we can translate technical talk into plain speak.