Message Maps

ALM puts great emphasis on getting your messages right

  • ALM message maps distill what is essentially a blueprint for all types of communications for sales.
  • We poke to find all the unique and superlative aspects of your offerings from the customers’ viewpoint.
  • Of the who-what-when-where-WHY-how of your story it’s the WHY we prioritize most.
  • We clarify the lines between fact, hyperbole and untruths.
  • Message maps zero in on areas of marketplace education needed to help pave the way for sales
  • We capture nuances of what to emphasize to the varied audiences you speak to in different locales.
  • Often we coin neologisms to distill the advantages you offer your customers.
  • We ask all the right “dumb” questions so we can translate technical talk into plain speak.

Call +773 862 6800 to see ALM samples for your industry