Does every website warrant SEO?

Written by admin on . Posted in Web & Content Tips

The conventional wisdom is that SEO is essential…

But–

What about the company with highly technical services relevant to a few hundred worldwide?

Or consultants’ with personal “intangible intellectual expertise” that makes the sale? Should they spend their time and money networking or creating a nifty highly visible site?

Or the well-known firm in a B2B technical niche– very technical–with few competitors worldwide?

Or the contractor that dreads working for anyone who is not a personal referral?

Yes- you need a website but often an online brochure sans SEO effort will more than do.

Controversial but true…

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