The conventional wisdom is that SEO is essential…
What about the company with highly technical services relevant to a few hundred worldwide?
Or consultants’ with personal “intangible intellectual expertise” that makes the sale? Should they spend their time and money networking or creating a nifty highly visible site?
Or the well-known firm in a B2B technical niche– very technical–with few competitors worldwide?
Or the contractor that dreads working for anyone who is not a personal referral?
Yes- you need a website but often an online brochure sans SEO effort will more than do.
Controversial but true…
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